TY - GEN T1 - Managing services A2 - Nankervis, Alan R. LA - English PP - Cambridge England ; New York PB - Cambridge University Press YR - 2005 UL - https://ebooks.jgu.edu.in/Record/ebsco_acadsubs_ocm62349031 AB - The rapid increase in global services during the last few decades is without doubt one of the most challenging social, cultural, political, and especially economic, forces of our time. Services have supplanted agriculture, manufacturing and resources, as the primary source of international competitive advantage in many countries, providing wealth, employment, and almost unlimited future opportunities for growth, whether in traditional or more innovative forms. This book explores the strategic management of services through an Integrated Services Management Model which links operational, marketing, financial and human resource management functions, within a broad and diverse collection of international, regional, and local service contexts. It contains numerous case examples, student projects and exercises, designed to illustrate common problems and innovative approaches, with a particular focus on the Asia Pacific and Australasian regions. OP - 362 CN - HD9980.5 .M344 2005eb SN - 0511130953 SN - 9780511130953 SN - 0511130309 SN - 9780521606516 SN - 0521606519 SN - 9780511130304 SN - 9780511481260 SN - 0511481268 SN - 1280223952 SN - 9781280223952 SN - 9786610223954 SN - 6610223955 SN - 1107142148 SN - 9781107142145 SN - 0511200706 SN - 9780511200700 SN - 0511301073 SN - 9780511301070 SN - 0511129424 SN - 9780511129421 KW - Service industries : Management. KW - Services (Industrie) : Gestion. KW - BUSINESS & ECONOMICS : Management Science. KW - BUSINESS & ECONOMICS : Organizational Behavior. KW - BUSINESS & ECONOMICS : Industrial Management. KW - BUSINESS & ECONOMICS : Management. KW - Service industries : Management KW - Electronic books. ER -