Managing services /
The rapid increase in global services during the last few decades is without doubt one of the most challenging social, cultural, political, and especially economic, forces of our time. Services have supplanted agriculture, manufacturing and resources, as the primary source of international competiti...
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| Định dạng: | Licensed eBooks |
| Ngôn ngữ: | Tiếng Anh |
| Được phát hành: |
Cambridge [England] ; New York :
Cambridge University Press,
2005.
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| Truy cập trực tuyến: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=139812 |
| Tóm tắt: | The rapid increase in global services during the last few decades is without doubt one of the most challenging social, cultural, political, and especially economic, forces of our time. Services have supplanted agriculture, manufacturing and resources, as the primary source of international competitive advantage in many countries, providing wealth, employment, and almost unlimited future opportunities for growth, whether in traditional or more innovative forms. This book explores the strategic management of services through an Integrated Services Management Model which links operational, marketing, financial and human resource management functions, within a broad and diverse collection of international, regional, and local service contexts. It contains numerous case examples, student projects and exercises, designed to illustrate common problems and innovative approaches, with a particular focus on the Asia Pacific and Australasian regions. |
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| Mô tả vật lý: | 1 online resource (xiv, 362 pages) : illustrations |
| Thư mục: | Includes bibliographical references and index. |
| số ISBN: | 0511130953 9780511130953 0511130309 9780521606516 0521606519 9780511130304 9780511481260 0511481268 1280223952 9781280223952 9786610223954 6610223955 1107142148 9781107142145 0511200706 9780511200700 0511301073 9780511301070 0511129424 9780511129421 |