Strategy as action : competitive dynamics and competitive advantage /

Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitive uncertainty and blind spots; for growth firms who have establis...

Mô tả đầy đủ

Chi tiết về thư mục
Tác giả chính: Grimm, Curtis M.
Tác giả khác: Lee, Hun, 1962-, Smith, Ken G.
Định dạng: Licensed eBooks
Ngôn ngữ:Tiếng Anh
Được phát hành: New York : Oxford University Press, 2006.
Loạt:Strategic management series (Oxford University Press)
Truy cập trực tuyến:https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=143305