Strategy as action : competitive dynamics and competitive advantage /
Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitive uncertainty and blind spots; for growth firms who have establis...
| Hlavní autor: | |
|---|---|
| Další autoři: | , |
| Médium: | Licensed eBooks |
| Jazyk: | angličtina |
| Vydáno: |
New York :
Oxford University Press,
2006.
|
| Edice: | Strategic management series (Oxford University Press)
|
| On-line přístup: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=143305 |