Strategy as action : competitive dynamics and competitive advantage /
Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitive uncertainty and blind spots; for growth firms who have establis...
| Hlavní autor: | |
|---|---|
| Další autoři: | , |
| Médium: | Licensed eBooks |
| Jazyk: | angličtina |
| Vydáno: |
New York :
Oxford University Press,
2006.
|
| Edice: | Strategic management series (Oxford University Press)
|
| On-line přístup: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=143305 |
| Shrnutí: | Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitive uncertainty and blind spots; for growth firms who have established some market advantages, it provides an action plan for exploiting relative resources; for mature firms, it explains how to exploit market position; finally, for firms that have no decisive resource advantage, it provides an action plan based on firm co-operative reactions. |
|---|---|
| Popis jednotky: | Preface and book jacket indicate that Grimm, Lee, and Smith are the authors. |
| Fyzický popis: | 1 online resource (x, 278 pages) : illustrations |
| Bibliografie: | Includes bibliographical references (pages 239-267) and index. |
| ISBN: | 9780195347616 0195347617 1423733886 9781423733881 0195161440 |