TY  - GEN
T1  - Brands : the logos of the global economy
T2  - International library of sociology.
A1  - Lury, Celia
LA  - English
PP  - London ; New York
PB  - Routledge, Taylor & Francis Group
YR  - 2004
UL  - https://ebooks.jgu.edu.in/Record/ebsco_acadsubs_ocm62241856
AB  - Celia Lury considers the interrelated dimensions of the brand: as a creator of space, time and community, as a form of intellectual property and as an increasingly important medium of exchange in a global economy.
OP  - 173
CN  - HD69.B7 L87 2004eb
SN  - 9780203495025
SN  - 0203495020
SN  - 9786610242344
SN  - 6610242348
SN  - 9781280242342
SN  - 1280242345
SN  - 0415251834
SN  - 9780415251839
SN  - 9780415251822
SN  - 0415251826
KW  - Brand name products.
KW  - Business names.
KW  - Marketing.
KW  - Globalization : Economic aspects.
KW  - Logos (Symbols)
KW  - Consumption (Economics) : Social aspects.
KW  - Marketing
KW  - Produits de marque.
KW  - Raison sociale.
KW  - Logos (Symboles)
KW  - Consommation (Économie politique) : Aspect social.
KW  - Mondialisation.
KW  - Société de consommation : Aspect social.
KW  - marketing.
KW  - logos.
KW  - globalism.
KW  - BUSINESS & ECONOMICS : Advertising & Promotion.
KW  - Consumption (Economics) : Social aspects
KW  - Brand name products
KW  - Business names
KW  - Globalization : Economic aspects
KW  - Internationalisierung
KW  - Marke
KW  - Merken.
KW  - Internationalisatie.
KW  - Economische aspecten.
ER  -