Inviting Latino voters : party messages and Latino party identification /

Latino's increasing numbers and their uncertain voting behaviors have enticed Democrats and Republicans to actively court this demographic group, seeking their partisan identification. Through in-depth interviews with campaign strategists, a quantitative analysis of Latino-oriented television a...

Deskribapen osoa

Xehetasun bibliografikoak
Egile nagusia: Connaughton, Stacey L., 1971-
Formatua: Licensed eBooks
Hizkuntza:ingelesa
gaztelania
Argitaratua: New York : Routledge, 2005.
Saila:Latino communities.
Sarrera elektronikoa:https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=115927
Aurkibidea:
  • Ch. 1. Organizational identity, identification, and political parties
  • ch. 2. The innovators and the traditionalists
  • ch. 3. Invitations for identification in Latino-oriented television ads
  • ch. 4. (Party) identifiers
  • ch. 5. Partisan identification.