Inviting Latino voters : party messages and Latino party identification /
Latino's increasing numbers and their uncertain voting behaviors have enticed Democrats and Republicans to actively court this demographic group, seeking their partisan identification. Through in-depth interviews with campaign strategists, a quantitative analysis of Latino-oriented television a...
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| Format: | Licensed eBooks |
| Language: | English Spanish |
| Published: |
New York :
Routledge,
2005.
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| Series: | Latino communities.
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| Online Access: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=115927 |
Table of Contents:
- Ch. 1. Organizational identity, identification, and political parties
- ch. 2. The innovators and the traditionalists
- ch. 3. Invitations for identification in Latino-oriented television ads
- ch. 4. (Party) identifiers
- ch. 5. Partisan identification.