Inviting Latino voters : party messages and Latino party identification /
Latino's increasing numbers and their uncertain voting behaviors have enticed Democrats and Republicans to actively court this demographic group, seeking their partisan identification. Through in-depth interviews with campaign strategists, a quantitative analysis of Latino-oriented television a...
| Main Author: | |
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| Format: | Licensed eBooks |
| Language: | English Spanish |
| Published: |
New York :
Routledge,
2005.
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| Series: | Latino communities.
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| Online Access: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=115927 |
| Summary: | Latino's increasing numbers and their uncertain voting behaviors have enticed Democrats and Republicans to actively court this demographic group, seeking their partisan identification. Through in-depth interviews with campaign strategists, a quantitative analysis of Latino-oriented television advertisements and a survey of Latino citizens, this project examines these efforts. |
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| Physical Description: | 1 online resource (xvi, 205 pages) |
| Bibliography: | Includes bibliographical references (pages 181-200) and index. |
| ISBN: | 0203325958 9780203325957 0415971829 9780415971829 9781135874186 1135874182 9781135874131 1135874131 9781135874179 1135874174 9780415649308 0415649307 |