The regional multinationals : MNEs and "global" strategic management /
Alan M. Rugman explores alternatives to the popular model of increasingly globalized business, and explores the widespread evidence of regionalised business practice among the world's top 500 companies. Detailed case studies and real-life examples flesh out the theory and practice of regionalis...
| 主要作者: | |
|---|---|
| 格式: | Licensed eBooks |
| 语言: | 英语 |
| 出版: |
Cambridge, UK ; New York :
Cambridge University Press,
2005.
|
| 在线阅读: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=129293 |