The regional multinationals : MNEs and "global" strategic management /
Alan M. Rugman explores alternatives to the popular model of increasingly globalized business, and explores the widespread evidence of regionalised business practice among the world's top 500 companies. Detailed case studies and real-life examples flesh out the theory and practice of regionalis...
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| Médium: | Licensed eBooks |
| Jazyk: | angličtina |
| Vydáno: |
Cambridge, UK ; New York :
Cambridge University Press,
2005.
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| On-line přístup: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=129293 |