Attitudes and opinions /
These are exciting times for attitude researchers, with new measurement approaches, new models for the structure and organization of attitudes, and new research findings to re-invigorate the field. This edition captures the energy of modern attitude research, while maintaining scientific objectivity...
| मुख्य लेखक: | |
|---|---|
| अन्य लेखक: | |
| स्वरूप: | Licensed eBooks |
| भाषा: | अंग्रेज़ी |
| प्रकाशित: |
Mahwah, N.J. :
L. Erlbaum Associates,
2005.
|
| संस्करण: | 3rd ed. |
| ऑनलाइन पहुंच: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=125944 |
विषय - सूची:
- Approaches to studying attitudes and opinions
- Background: history and concepts
- Social perception and social cognition
- Explicit measures of attitudes
- Implicit and indirect measures of attitudes
- Structure and functions of attitudes and beliefs
- Public opinion polling
- The structure of public opinion
- Formation of attitudes and opinions
- Communication of attitudes and opinions
- Attitude-change theories and research: methodology; learning and judgment approaches
- Attitude change: cognitive theories and research
- Attitude-behavior consistency and related issues
- Public opinion on socially important topics
- Political attitudes I
- Political attitudes II: voting
- International attitudes
- Racism and prejudice
- Gender-role attitudes
- Environmental attitudes.