TY  - GEN
T1  - Persuasion in advertising
A1  - O'Shaughnessy, John
A2  - O'Shaughnessy, Nicholas J., 1954-
LA  - English
PP  - London ; New York
PB  - Routledge
YR  - 2004
ED  - 1st ed.
UL  - https://ebooks.jgu.edu.in/Record/ebsco_acadsubs_ocm56565391
AB  - A practical and in-depth guide to the art of advertising persuasion, this book explains how advertising works and sets out strategies for advertisers to adopt, drawing on research, concepts and case examples from the US and Europe.
OP  - 220
CN  - HF5822 .O84 2004eb
SN  - 0203299981
SN  - 9780203299982
SN  - 0415322243
SN  - 9780415322249
SN  - 0203340434
SN  - 9780203340431
SN  - 9780415322232
SN  - 0415322235
SN  - 9786610062102
SN  - 6610062102
KW  - Advertising : Psychological aspects.
KW  - Persuasion (Psychology)
KW  - Publicité : Aspect psychologique.
KW  - BUSINESS & ECONOMICS : Advertising & Promotion.
KW  - Advertising : Psychological aspects
ER  -