Persuasion in advertising /
A practical and in-depth guide to the art of advertising persuasion, this book explains how advertising works and sets out strategies for advertisers to adopt, drawing on research, concepts and case examples from the US and Europe.
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| Định dạng: | Licensed eBooks |
| Ngôn ngữ: | Tiếng Anh |
| Được phát hành: |
London ; New York :
Routledge,
2004.
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| Phiên bản: | 1st ed. |
| Truy cập trực tuyến: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=116388 |
| Tóm tắt: | A practical and in-depth guide to the art of advertising persuasion, this book explains how advertising works and sets out strategies for advertisers to adopt, drawing on research, concepts and case examples from the US and Europe. |
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| Mô tả vật lý: | 1 online resource (xi, 220 pages) : illustrations |
| Thư mục: | Includes bibliographical references (pages 197-208) and index. |
| số ISBN: | 0203299981 9780203299982 0415322243 9780415322249 0203340434 9780203340431 9780415322232 0415322235 9786610062102 6610062102 |