Cita APA (7th ed.)

O'Shaughnessy, J., & O'Shaughnessy, N. J. (2004). Persuasion in advertising. Routledge.

Cita Chicago (17th ed.)

O'Shaughnessy, John, i Nicholas J. O'Shaughnessy. Persuasion in Advertising. London ; New York: Routledge, 2004.

Cita MLA (9th ed.)

O'Shaughnessy, John, i Nicholas J. O'Shaughnessy. Persuasion in Advertising. Routledge, 2004.