TY - GEN T1 - Don't think pink : what really makes women buy--and how to increase your share of this crucial market A1 - Johnson, Lisa, 1967- A2 - Learned, Andrea LA - English PP - New York PB - AMACOM YR - 2004 UL - https://ebooks.jgu.edu.in/Record/ebsco_acadsubs_ocm56476673 AB - Women spend trillions of dollars every year. Why are you missing out? OP - 230 CN - HC79.C6 J64 2004eb SN - 0814428002 SN - 9780814428009 SN - 9780814408155 SN - 081440815X KW - Women consumers. KW - Marketing. KW - Consommatrices. KW - marketing. KW - BUSINESS & ECONOMICS : Marketing : Research. KW - Marketing KW - Women consumers ER -