Competition and innovation : in the U.S. fixed-wing military aircraft industry /
Responds to Senate's concerns that further consolidation in the military-aircraft industry from its current three prime contractors would pose risks to innovation and cost through limited or no competition in contracting for military aircraft and related weapon systems for the Defense Departmen...
| Další autoři: | |
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| Médium: | Licensed eBooks |
| Jazyk: | angličtina |
| Vydáno: |
Santa Monica, Calif. :
RAND,
©2003.
©2003 |
| Edice: | MR (Rand Corporation) ;
MR-1656. |
| On-line přístup: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=105340 |
Obsah:
- Introduction
- Overview of military advertising
- Literature review
- Additional conceptual issues
- Data used to develop new methods for this study
- New econometric specification
- Estimates for the Army in the 1980s and their implications
- Advertising effectiveness from 1993 to 1997
- Conclusions.