Dertouzos, J. N., & Garber, S. (2003). Is military advertising effective?: An estimation methodology and applications to recruiting in the 1980s and 90s. Rand.

Dertouzos, James N., and Steven Garber. Is Military Advertising Effective?: An Estimation Methodology and Applications to Recruiting in the 1980s and 90s. Santa Monica, Calif.: Rand, 2003.

Dertouzos, James N., and Steven Garber. Is Military Advertising Effective?: An Estimation Methodology and Applications to Recruiting in the 1980s and 90s. Rand, 2003.