TY - GEN T1 - The why of consumption : contemporary perspectives on consumer motives, goals, and desires T2 - Routledge interpretive marketing research series ; A2 - Ratneshwar, S. A2 - Mick, David Glen A2 - Huffman, Cynthia LA - English PP - London ; New York PB - Routledge YR - 2003 UL - https://ebooks.jgu.edu.in/Record/ebsco_acadsubs_ocm53180350 OP - 330 NO - Originally published 2000 by Routledge. CN - HF5415.32 .W59 2003eb SN - 0203380339 SN - 9780203380338 SN - 9780203569870 SN - 0203569873 SN - 9781134599035 SN - 113459903X SN - 9781134598984 SN - 113459898X SN - 9781134599028 SN - 1134599021 SN - 9780415220958 SN - 0415220955 SN - 9786610047475 SN - 6610047472 SN - 9786610023103 SN - 6610023107 SN - 1134374542 SN - 9781134374540 SN - 1280023104 SN - 9781280023101 SN - 0203338324 SN - 0415316170 SN - 9780415316170 SN - 0203388828 KW - Consumer behavior. KW - Consumers : Research. KW - Consommateurs : Comportement. KW - Consommateurs : Recherche. KW - BUSINESS & ECONOMICS : Consumer Behavior. KW - Consumer behavior KW - Consumers : Research ER -