Persuasive imagery : a consumer response perspective /
Sponsored by the Society for Consumer Psychology, this volume synthesizes and advances existing knowledge of consumer response to visuals using an interdisciplinary perspective. It should be useful to those interested in consumer psychology, advertising, marketing and visual communication.
| 其他作者: | , |
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| 格式: | Licensed eBooks |
| 语言: | 英语 |
| 出版: |
Mahwah, N.J. :
Lawrence Erlbaum Associates,
©2003.
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| 丛编: | Advertising and consumer psychology.
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| 在线阅读: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=81817 |