Persuasive imagery : a consumer response perspective /
Sponsored by the Society for Consumer Psychology, this volume synthesizes and advances existing knowledge of consumer response to visuals using an interdisciplinary perspective. It should be useful to those interested in consumer psychology, advertising, marketing and visual communication.
| Бусад зохиолчид: | , |
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| Формат: | Licensed eBooks |
| Хэл сонгох: | англи |
| Хэвлэсэн: |
Mahwah, N.J. :
Lawrence Erlbaum Associates,
©2003.
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| Цуврал: | Advertising and consumer psychology.
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| Онлайн хандалт: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=81817 |