Persuasive imagery : a consumer response perspective /
Sponsored by the Society for Consumer Psychology, this volume synthesizes and advances existing knowledge of consumer response to visuals using an interdisciplinary perspective. It should be useful to those interested in consumer psychology, advertising, marketing and visual communication.
| Kolejni autorzy: | , |
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| Format: | Licensed eBooks |
| Język: | angielski |
| Wydane: |
Mahwah, N.J. :
Lawrence Erlbaum Associates,
©2003.
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| Seria: | Advertising and consumer psychology.
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| Dostęp online: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=81817 |
| Streszczenie: | Sponsored by the Society for Consumer Psychology, this volume synthesizes and advances existing knowledge of consumer response to visuals using an interdisciplinary perspective. It should be useful to those interested in consumer psychology, advertising, marketing and visual communication. |
|---|---|
| Opis fizyczny: | 1 online resource (xxi, 436 pages) : illustrations (some color) |
| Bibliografia: | Includes bibliographical references and indexes. |
| ISBN: | 1410607259 9781410607256 0805842020 9780805842029 9781135635695 1135635692 9781135635640 1135635641 9781135635688 1135635684 9781138861305 1138861308 |