Quantitative models in marketing research /
| Autor principal: | |
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| Altres autors: | |
| Format: | Licensed eBooks |
| Idioma: | anglès |
| Publicat: |
Cambridge ; New York :
Cambridge University Press,
2001.
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| Accés en línia: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=73143 |
Taula de continguts:
- On marketing research
- Data
- Models
- Features of marketing research data
- Quantitative models
- Marketing performance measures
- A continuous variable
- A binomial variable
- An unordered multinomial variable
- An ordered multinomial variable
- A limited continuous variable
- A duration variable
- A continuous dependent variable
- The standard Linear Regression model
- Estimation
- Estimation by Ordinary Least Squares
- Estimation by Maximum Likelihood
- Diagnostics, model selection and forecasting
- Diagnostics
- Model selection
- Forecasting
- Modeling sales
- Advanced topics
- A binomial dependent variable
- Representation and interpretation
- Modeling a binomial dependent variable
- The Logit and Probit models
- Model interpretation
- Estimation
- The Logit model
- The Probit model
- Visualizing estimation results
- Diagnostics, model selection and forecasting
- Diagnostics
- Model selection
- Forecasting
- Modeling the choice between two brands
- Advanced topics
- Modeling unobserved heterogeneity
- Modeling dynamics
- Sample selection issues
- An unordered multinomial dependent variable
- Representation and interpretation
- The Multinomial and Conditional Logit models
- The Multinomial Probit model
- The Nested Logit model
- Estimation
- The Multinomial and Conditional Logit models
- The Multinomial Probit model
- The Nested Logit model
- Diagnostics, model selection and forecasting
- Diagnostics
- Model selection
- Forecasting.