Quantitative models in marketing research /

Bibliographic Details
Main Author: Franses, Philip Hans, 1963-
Other Authors: Paap, Richard, 1969-
Format: Licensed eBooks
Language:English
Published: Cambridge ; New York : Cambridge University Press, 2001.
Online Access:https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=73143