TY - GEN T1 - Quantitative models in marketing research A1 - Franses, Philip Hans, 1963- A2 - Paap, Richard, 1969- LA - English PP - Cambridge ; New York PB - Cambridge University Press YR - 2001 UL - https://ebooks.jgu.edu.in/Record/ebsco_acadsubs_ocm51202824 OP - 206 CN - HF5415.2 .F714 2001eb SN - 0511013019 SN - 9780511013010 SN - 0511032374 SN - 9780511032370 SN - 0511119364 SN - 9780511119361 SN - 9780511753794 SN - 0511753799 SN - 9781280154843 SN - 1280154845 SN - 9786610154845 SN - 6610154848 SN - 0511047649 SN - 9780511047640 SN - 9780521801669 SN - 0521801664 KW - Marketing research : Mathematical models. KW - Marketing : Recherche : Modèles mathématiques. KW - BUSINESS & ECONOMICS : Marketing : Research. KW - Marketing research : Mathematical models KW - Marketingforschung KW - Mathematisches Modell KW - Marktonderzoek. KW - Kwantitatieve methoden. KW - Electronic resource. KW - Electronic books. KW - Leermiddelen (vorm) ER -