Marketing in publishing /
Marketing in Publishing, offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. It is the first comprehensive study in this area to be published since the ending of the Net Book Agreement. Patrick Forsyth, now a mar...
| Glavni autori: | , |
|---|---|
| Daljnji autori: | |
| Format: | Licensed eBooks |
| Jezik: | engleski |
| Izdano: |
London ; New York :
Routledge,
2002.
|
| Online pristup: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=70534 |