Marketing in publishing /
Marketing in Publishing, offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. It is the first comprehensive study in this area to be published since the ending of the Net Book Agreement. Patrick Forsyth, now a mar...
| Autori principali: | , |
|---|---|
| Altri autori: | |
| Natura: | Licensed eBooks |
| Lingua: | inglese |
| Pubblicazione: |
London ; New York :
Routledge,
2002.
|
| Accesso online: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=70534 |
Sommario:
- Foreword / Dag Smith, Chief Executive, Book House Training Centre
- Preface
- Chapter 1 : Marketing in Context
- Chapter 2 : Setting a Course
- Appendix to Chapter 2 : Case Study : Using Research to Position a New Dictionary
- Chapter 3 : Action to Promote Sales
- Chapter 4 : The Personal Touch
- Chapter 5 : Managing Distribution
- Chapter 6 : Chips and Change
- Afterword