Marketing in publishing /
Marketing in Publishing, offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. It is the first comprehensive study in this area to be published since the ending of the Net Book Agreement. Patrick Forsyth, now a mar...
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| Fformat: | Licensed eBooks |
| Iaith: | Saesneg |
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London ; New York :
Routledge,
2002.
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| Mynediad Ar-lein: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=70534 |
Tabl Cynhwysion:
- Foreword / Dag Smith, Chief Executive, Book House Training Centre
- Preface
- Chapter 1 : Marketing in Context
- Chapter 2 : Setting a Course
- Appendix to Chapter 2 : Case Study : Using Research to Position a New Dictionary
- Chapter 3 : Action to Promote Sales
- Chapter 4 : The Personal Touch
- Chapter 5 : Managing Distribution
- Chapter 6 : Chips and Change
- Afterword