TY  - GEN
T1  - Marketing in publishing
A1  - Forsyth, Patrick
A1  - Birn, Robin
A2  - Smith, Dag
LA  - English
PP  - London ; New York
PB  - Routledge
YR  - 2002
UL  - https://ebooks.jgu.edu.in/Record/ebsco_acadsubs_ocm50553521
AB  - Marketing in Publishing, offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. It is the first comprehensive study in this area to be published since the ending of the Net Book Agreement.   Patrick Forsyth, now a marketing consultant, draws in his many years' experience of the publishing industry to reinstate marketing firmly where it should be: as an integral and integrated part of the whole marketing process.   Patrick Forsyth, now a marketing consultant, draws in his many years' experience of the publishing industry to reinstate marketing firmly where it should be: as an integral and integrated part of the whole marketing process.  -- Provided by publisher.
OP  - 154
NO  - "A Blueprint book."
CN  - Z323 .F58 2002eb
SN  - 0203278453
SN  - 9780203278451
KW  - Publishers and publishing : Great Britain.
KW  - Books : Great Britain : Marketing.
KW  - LANGUAGE ARTS & DISCIPLINES : Publishing.
KW  - Books : Marketing
KW  - Publishers and publishing
KW  - Great Britain
ER  -