TY  - GEN
T1  - Total exposure : controlling your company's image in the glare of the business media explosion
A1  - Carlson, Gustav
LA  - English
PP  - New York
PB  - American Management Assoc.
YR  - 2000
UL  - https://ebooks.jgu.edu.in/Record/ebsco_acadsubs_ocm45732159
OP  - 225
NO  - Includes index.
CN  - HD59.2 .C366 2000eb
SN  - 0814424406
SN  - 9780814424407
SN  - 0814404847
KW  - Corporate image : United States.
KW  - Public relations : United States.
KW  - Industrial publicity : United States.
KW  - Mass media and business : United States.
KW  - Entreprises : Image : États-Unis.
KW  - Relations publiques : États-Unis.
KW  - Publicité industrielle : États-Unis.
KW  - Médias et affaires : États-Unis.
KW  - BUSINESS & ECONOMICS : Public Relations.
KW  - Corporate image
KW  - Industrial publicity
KW  - Mass media and business
KW  - Public relations
KW  - United States
ER  -