TY  - GEN
T1  - The direct option
A1  - Bartlett, Dick, 1935-
LA  - English
PP  - College Station
PB  - Texas A & M University Press
YR  - 1994
ED  - 1st ed.
UL  - https://ebooks.jgu.edu.in/Record/ebsco_acadsubs_ocm45731210
AB  - Party plans, individual calls, customer lists - this hands-on guide to a career in direct selling introduces readers to one of the fastest-growing sectors of the American economy. Companies such as Avon, Mary Kay, Shaklee, Amway, and Discovery Toys offer careers - part- or full-time - to millions of Americans, nine out of ten of whom are women. The beauty of direct selling is the ease of entry: low cost, no educational requirements, no age, ethnic, disability, or other barrier to achieving success.
AB  - This book, written by a professional with forty years' experience in different aspects of direct sales, tells the stories of real people from various companies currently making excellent incomes in the field. It also presents the basics of deciding whether this is the right career move, choosing a direct sales organization, setting up a business, and following through to success. The role of direct sales in the larger economy, the ethics of direct selling, and the prospects for international expansion are all explained.
OP  - 274
CN  - HF5438.25 .B37 1994eb
SN  - 0585174229
SN  - 9780585174228
SN  - 0890965838
SN  - 0890965846
SN  - 9780890965832
SN  - 9780890965849
KW  - Direct selling : United States : Case studies.
KW  - Vente directe : États-Unis : Études de cas.
KW  - BUSINESS & ECONOMICS : International : Marketing.
KW  - BUSINESS & ECONOMICS : Marketing : Multilevel.
KW  - BUSINESS & ECONOMICS : Exports & Imports.
KW  - Direct selling
KW  - United States
KW  - Commerce.
KW  - Business & Economics.
KW  - Marketing & Sales.
KW  - Case studies
ER  -