The stakeholder strategy : Profiting from collaborative business relationships /
In today's highly networked and competitive global economy, mounting social and environmental problems are forcing corporations to focus on more than just their stockholders' interest in meeting bottom line profitability. More and more companies are recognizing the value of identifying and...
| Hlavní autor: | |
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| Médium: | Licensed eBooks |
| Jazyk: | angličtina |
| Vydáno: |
San Francisco, CA :
Berrett-Koehler Publishers,
©1999.
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| Vydání: | 1st ed. |
| On-line přístup: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=44131 |
Obsah:
- Preface; Acknowledgments; Chapter 1: Why Build Collaborative Stakeholder Relationships?; Chapter 2: Stakeholder Collaboration and the Bottom Line; Chapter 3: A Model for Corporate-Stakeholder Relations; Chapter 4: A Guide to FOSTERing Stakeholder Relationships; Chapter 5: Corporate Mission, Values, and Ethics-A Foundation for Relationship Building; Chapter 6: Aligning Corporate Systems and Structures; Chapter 7: Developing a Stakeholder Strategy; Chapter 8: Harnessing the Power of Long-Term Relationships; Chapter 9: Social Accounting-An Essential Management Tool.