Essentials of mass communication theory /
This book takes the student step-by-step through the key theories in each area of mass communication including text, audience, media and production. An ideal text for undergraduate courses.
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| Format: | Licensed eBooks |
| Language: | English |
| Published: |
Thousand Oaks :
Sage Publications,
©1995.
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| Series: | SAGE knowledge E-Books.
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| Online Access: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=27424 |
Table of Contents:
- Making sense of mass communication
- The artwork (or text)
- Media
- The audience
- America/society
- The artist.