TY  - GEN
T1  - Essentials of mass communication theory
T2  - SAGE knowledge E-Books.
A1  - Berger, Arthur Asa, 1933-
LA  - English
PP  - Thousand Oaks
PB  - Sage Publications
YR  - 1995
UL  - https://ebooks.jgu.edu.in/Record/ebsco_acadsubs_ocm45727455
AB  - This book takes the student step-by-step through the key theories in each area of mass communication including text, audience, media and production. An ideal text for undergraduate courses.
OP  - 208
CN  - P90 .B413 1995eb
SN  - 0585251320
SN  - 9780585251325
SN  - 9781483345420
SN  - 1483345424
SN  - 1506338186
SN  - 9781506338187
SN  - 080397356X
SN  - 9780803973565
SN  - 0803973578
SN  - 9780803973572
KW  - Mass media : Philosophy.
KW  - Mass media : United States.
KW  - Médias : Philosophie.
KW  - Médias : États-Unis.
KW  - SOCIAL SCIENCE : Media Studies.
KW  - Mass media
KW  - Mass media : Philosophy
KW  - United States
KW  - Massenkommunikation
KW  - Theorie
KW  - Massacommunicatie.
KW  - Communicatietheorie.
ER  -