TY  - GEN
T1  - Multicultural marketing : selling to a diverse America
A1  - Rossman, Marlene L.
LA  - English
PP  - New York
PB  - AMACOM
YR  - 1994
UL  - https://ebooks.jgu.edu.in/Record/ebsco_acadsubs_ocm44962569
OP  - 178
CN  - HF5415.127 .R673 1994eb
SN  - 0585036160
SN  - 9780585036168
SN  - 9780814450710
SN  - 0814450717
SN  - 9780814479216
SN  - 0814479219
KW  - Market segmentation : United States.
KW  - Minority consumers : United States.
KW  - Segmentation du marché : États-Unis.
KW  - BUSINESS & ECONOMICS : Marketing : Research.
KW  - Market segmentation
KW  - Minority consumers
KW  - United States
ER  -