TY  - GEN
T1  - The rhetoric of economics
T2  - Rhetoric of the human sciences.
A1  - McCloskey, Deirdre N.
LA  - English
PP  - Madison, Wis.
PB  - University of Wisconsin Press
YR  - 1998
ED  - 2nd ed.
UL  - https://ebooks.jgu.edu.in/Record/ebsco_acadsubs_ocm44961758
AB  - A classic in its field, this pathbreaking book humanized the scientific rhetoric of economics to reveal its literary soul. In this completely revised second edition, Deirdre N. McCloskey demonstrates how economic discourse employs metaphor, authority, symmetry, and other rhetorical means of persuasion. The Rhetoric of Economics shows economists to be human persuaders, poets of the marketplace, even in their most technical and mathematical moods.
OP  - 223
CN  - HB71 .M38 1998eb
SN  - 0585071861
SN  - 9780585071862
SN  - 9780299158132
SN  - 0299158136
SN  - 0299158101
SN  - 0299158144
SN  - 9780299158149
SN  - 9780299158101
KW  - Economics.
KW  - Rhetoric.
KW  - Economics
KW  - Économie politique.
KW  - Rhétorique.
KW  - economics.
KW  - rhetoric (discipline)
KW  - BUSINESS & ECONOMICS : Economics : General.
KW  - BUSINESS & ECONOMICS : Reference.
KW  - Rhetoric
KW  - Rhetorik
KW  - Wirtschaftswissenschaften
KW  - Economische filosofie.
KW  - Filosofische aspecten.
ER  -