The anatomy of persuasion /
Step-by-step process that you can use to analyze, organize, and present information in a persuasive way to get what you want.
| Main Author: | |
|---|---|
| Format: | Licensed eBooks |
| Language: | English |
| Published: |
New York :
Amacom,
[1997]
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| Online Access: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2103 |
Table of Contents:
- 1. Overview
- 2. Creativity
- 3. Two Principles of Communication
- 4. The Buying Process
- 5. The Persuasion Process: Part I
- 6. Needs
- 7. The Persuasion Process: Part II
- 8. Controlling the Persuasion Process
- 9. Features, Functions, and Benefits
- 10. Setting Your Objective
- 11. Using the Tools
- 12. Case Study: How to Increase Staff During a Hiring Freeze
- 13. Case Study: How to Get Funding for Your Program
- 14. Case Study: How to Be a Rocket Scientist!
- 15. Building Your Own Proposal
- 16. A Touch of the Real World
- 17. Can You Find the Errors?
- 18. Selling Your Ideas to Higher Management
- 19. The Anatomy of Persuasion as a Management Tool.