TY  - GEN
T1  - The making of middle/brow culture
A1  - Rubin, Joan Shelley, 1947-
LA  - English
PP  - Chapel Hill
PB  - University of North Carolina Press
YR  - 1992
UL  - https://ebooks.jgu.edu.in/Record/ebsco_acadsubs_ocm42329347
AB  - The proliferation of book clubs, reading groups, "outline" volumes, and new forms of book reviewing in the first half of the twentieth century influenced the tastes and pastimes of millions of Americans. By examining both the form and content of this popularization of literature, Joan Rubin recaptures here an activity that brought the humanities to the general public on an unprecedented scale. In doing so, she provides the first comprehensive analysis of the rise of American middlebrow culture and the values encompassed by it. Exploring the democratization of culture in a consumer society, Rubin concentrates on five important expressions of the middlebrow: the establishment of book clubs, including the founding of the Book-of-the-Month Club; the beginnings of "great books" programs; the creation ofthe New York Herald Tribune's book-review section; the popularity of such works as Will Durant's The Story of Philosophy; and the emergence of literary radio programs. Rubin also investigates the lives and expectations of the individuals who shaped these middlebrow enterprises--such figures as Stuart Pratt Sherman, Irita Van Doren, Henry Seidel Canby, Dorothy Canfield Fisher, John Erskine, William Lyon Phelps, Alexander Woollcott, and Clifton Fadiman. By demonstrating that an emphasis on character, liberal learning, and aesthetic training at least partly animated many of these writers, she revises the conventional view that the genteel tradition in American letters had vanished by World War I. Moreover, as she pursues the significance of these cultural intermediaries who connected elites and the masses by interpreting ideas to the public, Rubin forces a reconsideration of the boundary between high culture and popular sensibility
OP  - 416
NO  - Spine title: The making of middlebrow culture.
CN  - Z1003.2 .R83 1992eb
SN  - 0585027986
SN  - 9780585027982
SN  - 9780807864265
SN  - 0807864269
SN  - 0807843547
SN  - 9780807843543
SN  - 0807820105
SN  - 9780807820100
KW  - Books and reading : United States : History : 20th century.
KW  - Literature : Appreciation : United States : History : 20th century.
KW  - Art appreciation : United States : History : 20th century.
KW  - Popular culture : United States : History : 20th century.
KW  - Middle class : United States : History : 20th century.
KW  - Self-culture : History : 20th century.
KW  - Books and reading.
KW  - Self-culture.
KW  - Art appreciation.
KW  - Literature
KW  - Livres et lecture.
KW  - Littérature.
KW  - Art : Appréciation.
KW  - Autodidaxie.
KW  - Culture populaire : États-Unis : Histoire : 20e siècle.
KW  - Littérature : Appréciation : États-Unis : Histoire : 20e siècle.
KW  - Art : Appréciation : États-Unis : Histoire : 20e siècle.
KW  - Classes moyennes : États-Unis : Histoire : 20e siècle.
KW  - Autodidaxie : Histoire : 20e siècle.
KW  - LITERARY CRITICISM : Books & Reading.
KW  - Art appreciation
KW  - Books and reading
KW  - Literature : Appreciation
KW  - Middle class
KW  - Popular culture
KW  - Self-culture
KW  - United States
KW  - Leesgewoonten.
KW  - Populaire literatuur.
KW  - Art : Appréciation : États-Unis : 20e siècle.
KW  - Culture populaire : États-Unis : 20e siècle.
KW  - Livres et lecture : États-Unis : 20e siècle.
KW  - États-Unis : Culture populaire : 20e siècle.
KW  - 1900-1999
KW  - Art : United : History : 20th century
KW  - Books : United : History : 20th century
KW  - Literature : Appreciation : United : History : 20th century
KW  - Middle : United : History : 20th century
KW  - Popular : United : History : 20th century
KW  - Self-culture : History : 20th century
KW  - History
ER  -