TY  - GEN
T1  - How Hip Hop Became Hit Pop
A1  - Coddington, Amy
LA  - eng
PB  - University of California Press
YR  - 2023
UL  - https://ebooks.jgu.edu.in/Record/doab-20.500.12854-114262
AB  - A free ebook version of this title is available through Luminos, University of California Press's Open Access publishing program. Visit www.luminosoa.org to learn more. How Hip Hop Became Hit Pop examines the programming practices at commercial radio stations in the 1980s and early 1990s to uncover how the radio industry facilitated hip hop's introduction into the musical mainstream. Constructed primarily by the Top 40 radio format, the musical mainstream featured mostly white artists for mostly white audiences. With the introduction of hip hop to these programs, the radio industry was fundamentally altered, as stations struggled to incorporate the genre's diverse audience. At the same time, as artists negotiated expanding audiences and industry pressure to make songs fit within the confines of radio formats, the sound of hip hop changed. Drawing from archival research, Amy Coddington shows how the racial structuring of the radio industry influenced the way hip hop was sold to the American public, and how the genre's growing popularity transformed ideas about who constitutes the mainstream.
SN  - 9780520383937
SN  - 9780520383920
KW  - Music
KW  - History
KW  - American Studies
KW  - African American Studies
KW  - thema EDItEUR::A The Arts::AV Music::AVL Music: styles and genres::AVLP Popular music
KW  - thema EDItEUR::N History and Archaeology::NH History::NHK History of the Americas
KW  - thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBS Social groups, communities and identities::JBSL Ethnic studies
ER  -