TY - GEN T1 - Innovations in digital comics : a popular revolution T2 - Cambridge elements. Elements in publishing and book culture, A1 - Benatti, Francesca LA - English PP - Cambridge PB - Cambridge University Press YR - 2024 UL - https://ebooks.jgu.edu.in/Record/Cambridge_open_access_CR9781009319942 AB - The success of popular webcomics (comics produced and read entirely digitally) is the greatest revolution in the comics medium of the last two decades. Webcomics exploit a socio-technical convergence between digital platforms and participatory cultures, enabling global authors to work together with global audiences to transcend established print comics structures. After defining digital comics, webcomics and webtoons, this Element presents a case study of Korean platform WEBTOON, which achieved 100 billion global page views in 2019. The study analyses data from their website, including views, subscriptions and likes, to quantify and assess whether WEBTOON's commercial and critical success is connected to its inclusion of a wider range of genres and of a more diverse author base than mainstream English-language print comics. In so doing, it performs the first Book Historical study of webcomics and webtoons. This title is also available as Open Access on Cambridge Core. OP - 91 NO - Title from publisher's bibliographic system (viewed on 04 Jun 2024). CN - PN6790.K6 B46 2024 SN - 9781009319942 (ebook) SN - 9781009319966 (paperback) SN - 9781009319966 KW - Webcomics : Korea (South) : History and criticism. KW - Webtoon (Firm) KW - Webcomics : Publishing : Economic aspects : Korea (South) KW - Webcomics : Social aspects : Korea (South) ER -