Start your own freelance writing business /
The craft of copywriting /
The practice of advertising /
Effective advertising : understanding when, how, and why advertising works /
Goods Advertising, Urban Space, and the Moral Law of the Image /
Goods : Advertising, Urban Space, and the Moral Law of the Image /
What's in a name? : advertising and the concept of brands /
Principles of advertising : a global perspective /
10 WAYS TO WRITE MORE EFFECTIVE ADS.
Adland : a global history of advertising /
When ads work : new proof that advertising triggers sales /
Impact of Television Advertisement on Purchases made for children.
Cosas que el dinero puede comprar : del eslogan al poema /
Persuasion in advertising /
SORRY SPOCK, EMOTIONS DRIVE BUSINESS : proving the value of creative ideas with science.
Essentials of advertising /
Jewish Mad Men : Advertising and the Design of the American Jewish Experience.
The new icons? : the art of television advertising /
Badvertising : polluting our minds and fuelling climate chaos /
Masters of advertising copy /
Regulating tobacco /
La guerre du tabac : l'expérience canadienne /
Diners, dudes, and diets how gender and power collide in food media and culture
Advertising the American dream : making way for modernity, 1920-1940 /
Tour:smart : and break the band /
Deceptive and subliminal advertising of the slimming product market. case study: Romania /
Advertising myths : the strange half-lives of images and commodities /
Layout workbook : a real-world guide to building pages in graphic design /
Audio branding : using sound to build your brand /
Walt Whitman and the culture of American celebrity /
An intimate affair : women, lingerie, and sexuality /
Measuring up : how advertising affects self-image /
Publicity's secret : how technoculture capitalizes on democracy /
Propaganda and promotional activities, an annotated bibliography /
Abolition's public sphere /