Marketing analytics : essential tools for data-driven decisions /
Value-based marketing strategy : pricing and costs for relationship marketing /
Fundamentos del márketing : guía para su estudio y comprensión /
Cases in marketing /
Marketing information products and services : a primer for librarians and information professionals /
Strategic marketing : an introduction /
Digital marketing : essentials you always wanted to know /
Flux : what marketing managers need to navigate the new environment /
Studies in marketing & advertising /
Gestión estratégica de la demanda /
Ultimate guide to local business marketing /
New challenges to international marketing /
Marketing, Creativity and Experiential Design.
Valuable content marketing : how to make quality content your key to success /
The market research and insight yearbook : transforming evidence into impact.
Customer-centric marketing : supporting sustainability in the digital age /
Mobile marketing : how mobile technology is revolutionizing marketing, communications and advertising /
Angewandte Marketinganalyse : Praxisbezogene Konzepte und Methoden zur betrieblichen Entscheidungsunterstützung.
Toward a better understanding of the role of value in markets and marketing /
Practical text analytics : interpreting text and unstructured data for business intelligence /
Political leadership : themes, contexts, and critiques /
Successful marketing : Simple ideas for building your sales.
Globalization and the theory of input trade /
The End of Shops : Social Buying and the Battle for the Customer /
Food politics : how the food industry influences nutrition and health /
A maturing market : the Iberian book world in the first half of the seventeenth century /
John F. Kennedy and the politics of arms sales to Israel /
Sports marketing.
Managing Market Relationships : Methodological and Empirical Insights.
The World Trade Organization and trade in services /
What's in a name? : advertising and the concept of brands /
Books in the Catholic world during the early modern period /
Political marketing in Canada /
The Hanse in medieval and early modern Europe /
Trade, traders and the ancient city /
Retail trade associations : a new form of monopolist organization in Britain ; a report to the Fabian Society /
Masters of advertising copy /
Contemporary and emerging issues in trade theory and policy /
Making the Public Service Millennial : Generational Diversity in Public Service /
Trends, discovery, and people in the digital age /
Entrepreneurship in a global context /
Rethinking water management : innovative approaches to contemporary issues /
Labour Relations in Transition in Eastern Europe /
Modern organizations : organization studies in the postmodern world /
Technology mediated service encounters /
Guide on resource revenue transparency /
Microsoft Power BI quick start guide : build dashboards and visualizations to make your data come to life /
Power plant engineering /
The econometrics of corporate governance studies /
Technology and innovation in Japan : policy and management for the twenty-first century /
Managing archaeological resources : global context, national programs, local actions /
Public transit : program, funding, and federal elements /
Organising knowledge : taxonomies, knowledge and organisational effectiveness /
Appreciative inquiry handbook : for leaders of change /
Practical pricing for results /
Business and management education in transitioning and developing countries : a handbook /
Designing a successful KM strategy : a guide for the knowledge management professional /
The American marketplace : demographics and spending patterns /
Marketind & economics : an integrative approach to effective business decisions in the global market.