Crowd surfing : surviving and thriving in the age of consumer empowerment /
Customer-centric marketing : supporting sustainability in the digital age /
Managing Market Relationships : Methodological and Empirical Insights.
Creating and managing superior customer value /
Flux : what marketing managers need to navigate the new environment /
Valuable content marketing : how to make quality content your key to success /
Ultimate guide to local business marketing /
Studies in marketing & advertising /
The retail value proposition : crafting unique experiences at compelling prices /
The market research and insight yearbook : transforming evidence into impact.
Fundamentos del márketing : guía para su estudio y comprensión /
Angewandte Marketinganalyse : Praxisbezogene Konzepte und Methoden zur betrieblichen Entscheidungsunterstützung.
Instant HubSpot Dashboard Customization.
Mobile marketing : how mobile technology is revolutionizing marketing, communications and advertising /
Marketing für Ingenieure /
Strategic marketing : an introduction /
Cases in marketing /
Nation Branding Österreichs. Eine Untersuchung der "Marke Österreich" in Polen /
Marketing analytics : essential tools for data-driven decisions /
Kognitionspsychologische Wirkmechanismen von Werbung : Grundlagen, Methoden und ethische Beurteilung /
Value-based marketing strategy : pricing and costs for relationship marketing /
The Librarian's nitty-gritty guide to content marketing /
Microsoft dynamics CRM 2011 scripting cookbook /
Commodifying everything : relationships of the market /
Toward a better understanding of the role of value in markets and marketing /
Political leadership : themes, contexts, and critiques /
Successful marketing : Simple ideas for building your sales.
Globalization and the theory of input trade /
The End of Shops : Social Buying and the Battle for the Customer /
Food politics : how the food industry influences nutrition and health /
A maturing market : the Iberian book world in the first half of the seventeenth century /
John F. Kennedy and the politics of arms sales to Israel /
Sports marketing.
The World Trade Organization and trade in services /
What's in a name? : advertising and the concept of brands /
Books in the Catholic world during the early modern period /
Political marketing in Canada /
The Hanse in medieval and early modern Europe /
Trade, traders and the ancient city /
Retail trade associations : a new form of monopolist organization in Britain ; a report to the Fabian Society /
Masters of advertising copy /
Contemporary and emerging issues in trade theory and policy /
New challenges to international marketing /