Customer-centric marketing : supporting sustainability in the digital age /
Valuable content marketing : how to make quality content your key to success /
Ultimate guide to local business marketing /
Mobile marketing : how mobile technology is revolutionizing marketing, communications and advertising /
Social strategy : how we profit from social media /
Neuro design : neuromarketing insights to boost engagement and profitability /
When digital becomes human : the transformation of customer relationships /
How cool brands stay hot : branding to Generation Y and Z /
The End of Shops : Social Buying and the Battle for the Customer /
Value-based marketing strategy : pricing and costs for relationship marketing /
Flux : what marketing managers need to navigate the new environment /
Leading digital strategy : driving business growth through effective e-commerce /
Digital marketing : essentials you always wanted to know /
Advanced customer analytics : targeting, valuing, segmenting and loyalty techniques /
Angewandte Marketinganalyse : Praxisbezogene Konzepte und Methoden zur betrieblichen Entscheidungsunterstützung.
Crowd surfing : surviving and thriving in the age of consumer empowerment /
Kognitionspsychologische Wirkmechanismen von Werbung : Grundlagen, Methoden und ethische Beurteilung /
Nation Branding Österreichs. Eine Untersuchung der "Marke Österreich" in Polen /
The retail value proposition : crafting unique experiences at compelling prices /
Neuromarketing in action : how to talk and sell to the brain /
SOCIAL MEDIA MARKETING.
Impact of e-commerce on consumers and small firms /
Hands-on recommendation systems with Python : start building powerful and personalized, recommendation engines with Python /
The influencer industry : the quest for authenticity on social media /
Twitter Marketing.
TRIGGER FINGERS;PERSONAL BRANDING THROUGH STORYTELLING.
On efface tout et on recommence! : PVR, blogues et word of mouth : le consommateur est maintenant en contrôle /
The Librarian's nitty-gritty guide to content marketing /
Jak na sítě : ovládněte čtyři principy úspěchu na sociálních sítích /
An Internet for the people : the politics and promise of Craigslist /
Instant HubSpot Dashboard Customization.
E-profit : high payoff strategies for capturing the e-commerce edge /
Televisión y nuevas realidades tecnológicas y de mercado hacia el sistema de la comunicación audiovisual.
Information 2.0 : new models of information production, distribution and consumption /
False mirrors : the weaponization of social media in Russia's operation to annex Crimea.
Participation in public and social media interactions /
Transgression 2.0 : media, culture, and the politics of a digital age /
Social media made me rich : here's how it can do the same for you /
New media and religious transformations in Africa /
Strategic planning for social media in libraries /
Semantic Web technologies and social searching for librarians /
Twitter and tear gas : the power and fragility of networked protest /
Educating educators with social media /
Social Media and the Automatic Production of Memory Classification, Ranking and the Sorting of the Past.
Social media and social work : implications and opportunities for practice /
Indigenous peoples rise up : the global ascendency of social media activism /
The constitution of knowledge : a defense of truth /
Emerging dynamics in audiences' consumption of trans-media products : the cases of Mad Men and Game of Thrones as a comparative study between Italy and New Zealand /
Digital contention in a divided society : social media, parades and protests in Northern Ireland /
Molecular capture : the animation of biology /
Hidden heretics = Bahalṭene apiḳorshim : Jewish doubt in the digital age /
Collaborative media : production, consumption, and design interventions /
The whole world is texting : youth protest in the information age /