Persuasion in advertising /
Deceptive and subliminal advertising of the slimming product market. case study: Romania /
Jewish Mad Men : Advertising and the Design of the American Jewish Experience.
The practice of advertising /
Principles of advertising : a global perspective /
The adman's dilemma : Barnum to Trump /
Crack the customer mind code : Seven Pathways from Head to Heart to Yes! /
Selling under the swastika : advertising and commercial culture in Nazi Germany /
Essentials of advertising /
Impact of Television Advertisement on Purchases made for children.
Goods Advertising, Urban Space, and the Moral Law of the Image /
Goods : Advertising, Urban Space, and the Moral Law of the Image /
Hard sell : advertising, affluence and transatlantic relations, c. 1951-69 /
Adland : a global history of advertising /
When ads work : new proof that advertising triggers sales /
Masters of advertising copy /
Audio branding : using sound to build your brand /
Effective advertising : understanding when, how, and why advertising works /
Badvertising : polluting our minds and fuelling climate chaos /
Smoking : risk, perception & policy /
What's in a name? : advertising and the concept of brands /
New masters of poster design : poster design for this century and beyond.
Regulating tobacco /
Multimodal metaphor and metonymy in advertising /
La guerre du tabac : l'expérience canadienne /
Diners, dudes, and diets how gender and power collide in food media and culture
Advertising the American dream : making way for modernity, 1920-1940 /
Essential fashion illustration : color + medium.
Profit margins : the American silent cinema and the marginalization of advertising /
Advertising myths : the strange half-lives of images and commodities /
Neuro design : neuromarketing insights to boost engagement and profitability /
Walt Whitman and the culture of American celebrity /
An intimate affair : women, lingerie, and sexuality /
Measuring up : how advertising affects self-image /
Publicity's secret : how technoculture capitalizes on democracy /
Black dogs and blue words : depression and gender in the age of self-care /
Environmental conflict : in search of common ground /
Globalization and the environment : greening global political economy /
Kitchen capitalism : microenterprise in low-income households /
Entrepreneurship and self-help among Black Americans : a reconsideration of race and economics /
Sprawl & politics : the inside story of smart growth in Maryland /
The creation of a federal partnership : the role of the states in affordable housing /
Universities and colleges as economic drivers /
Sports and labor in the United States /
Theories of international cooperation and the primacy of anarchy : explaining U.S. international policy-making after Bretton Woods /
Debating the global financial architecture /
Excellence in communicating organizational strategy /
Stopping the plant : the St. Lawrence Cement controversy and the battle for quality of life in the Hudson Valley /
Saving Sterling Forest : the epic struggle to preserve New York's highlands /
Freshwater resources and interstate cooperation : strategies to mitigate an environmental risk /
The failure of civil society? : the third sector and the state in contemporary Japan /
Shop floor culture and politics in Egypt /
Petty capitalists and globalization : flexibility, entrepreneurship, and economic development /
California dreaming : ideology, society, and technology in the citrus industry of Palestine, 1890-1939 /
FIRS handbook on reforms in the tax system (2004-2011) /
An innovative accounting framework for the food-energy-water nexus : application of the MuSIASEM approach to three case studies /
Hollandser dan kaas : de geschiedenis van Frau Antje /