Deceptive and subliminal advertising of the slimming product market. case study: Romania /
Persuasive imagery : a consumer response perspective /
La publicité, déchet culturel /
Hollandser dan kaas : de geschiedenis van Frau Antje /
Crack the customer mind code : Seven Pathways from Head to Heart to Yes! /
The practice of advertising /
Audio branding : using sound to build your brand /
Principles of advertising : a global perspective /
Effective advertising : understanding when, how, and why advertising works /
Jewish Mad Men : Advertising and the Design of the American Jewish Experience.
Masters of advertising copy /
Impact of Television Advertisement on Purchases made for children.
The adman's dilemma : Barnum to Trump /
Putting on appearances : gender and advertising /
Cosas que el dinero puede comprar : del eslogan al poema /
Advertising myths : the strange half-lives of images and commodities /
The case for make believe : saving play in a commercialized world /
Freud on Madison Avenue : motivation research and subliminal advertising in America /
We are what we sell : how advertising shapes American life ... and always has /
The new icons? : the art of television advertising /
Smoking : risk, perception & policy /
What's in a name? : advertising and the concept of brands /
New masters of poster design : poster design for this century and beyond.
Regulating tobacco /
Multimodal metaphor and metonymy in advertising /
La guerre du tabac : l'expérience canadienne /
Diners, dudes, and diets how gender and power collide in food media and culture
Advertising the American dream : making way for modernity, 1920-1940 /
When ads work : new proof that advertising triggers sales /
Essential fashion illustration : color + medium.
Profit margins : the American silent cinema and the marginalization of advertising /
Neuro design : neuromarketing insights to boost engagement and profitability /
Walt Whitman and the culture of American celebrity /
An intimate affair : women, lingerie, and sexuality /
Measuring up : how advertising affects self-image /
Publicity's secret : how technoculture capitalizes on democracy /
Black dogs and blue words : depression and gender in the age of self-care /
Persuasive technology : using computers to change what we think and do /
Psychology of persuasion /
Generating buy-in : mastering the language of leadership /
The anatomy of persuasion /
They just don't get it! : changing resistance into understanding /
Persuasive preaching : a biblical and practical guide to the effective use of persuasion /
Not born yesterday : the science of who we trust and what we believe /
For home and country : World War I propaganda on the home front /
Golden Holocaust : Origins of the Cigarette Catastrophe and the Case for Abolition.
Media, persuasion and propaganda /
Championing science : communicating your ideas to decision makers /
Sonic persuasion : reading sound in the recorded age /
The open hand : arguing as an art of peace /
Media persuasion in the Islamic State /
Rhetorical unconsciousness and political psychoanalysis /
Forging the world : strategic narratives and international relations /
Strategic communication and deformative transparency : persuasion in politics, propaganda, and public health /
Persuasion in advertising /
Politics and propaganda : weapons of mass seduction /