Unthinkable : the culture and politics of getting innovation wrong.
How to Treat New Ideas.
The corporate startup : how established companies can develop successful innovation ecosystems /
L'organisation et ses langages : interpréter pour agir /
La creativite et la resolution des problemes humains complexes en contexte organisationnel : la methode IcareRH.
Driving innovation from within a guide for internal entrepreneurs
The business of creativity : toward an anthropology of worth /
¡La fábrica de ideas! : creatividad y estrategia en un mundo diverso /
Creative Intelligence CQ@Play : Shaping Your Future in the Fourth Industrial Revolution.
Rethink ou comment repenser l'industrie de la créativité
The art of ideas : creative thinking for work and life /
Product development : a structured approach to consumer product development, design, and manufacture /
Artistry unleashed : a guide to pursuing great performance in work and life /
FAQs on marketing : answers and advice by the guru of marketing /
Building a culture of innovation : a practical framework for placing innovation at the core of your business /
Vulcans, earthlings and marketing ROI : getting finance, marketing and advertising onto the same planet /
Business Marketing Face to Face : the Theory and Practice of B2B.
Creative control : the ambivalence of work in the culture industries /
Creating and dominating new markets /
On trend : the business of forecasting the future /
Componentontwerpen en Productontwikkelen /
The practitioner's guide to POLCA : the production control system for high-mix, low-volume and custom products /
The Liability maze : the impact of liability law on safety and innovation /
Marketing, Creativity and Experiential Design.
Run of the red queen : government, innovation, globalization, and economic growth in China /
GERENCIA DE LA INNOVACION EMPRESARIAL;GERENCIA DE LA INNOVACION EMPRESARIAL
The digital transformation roadmap : rebuild your organization for continuous change /
Metodologia do projeto : planejamento, execução e gerenciamento /
Sensory evaluation and consumer acceptance of new food products principles and applications /
Metodologia do projeto : planejamento, execução e gerenciamento : produtos, processos, serviços, sistemas /
New business for old Europe : product-service development, competitiveness and sustainability /
Integrated and collaborative product development environment : technologies and implementations /
Spectacular flops : game-changing technologies that failed /
Toward a better understanding of the role of value in markets and marketing /
Political leadership : themes, contexts, and critiques /
Successful marketing : Simple ideas for building your sales.
Globalization and the theory of input trade /
The End of Shops : Social Buying and the Battle for the Customer /
Food politics : how the food industry influences nutrition and health /
A maturing market : the Iberian book world in the first half of the seventeenth century /
John F. Kennedy and the politics of arms sales to Israel /
Sports marketing.
Managing Market Relationships : Methodological and Empirical Insights.
The World Trade Organization and trade in services /
What's in a name? : advertising and the concept of brands /
Books in the Catholic world during the early modern period /
Political marketing in Canada /
The Hanse in medieval and early modern Europe /
Trade, traders and the ancient city /
Retail trade associations : a new form of monopolist organization in Britain ; a report to the Fabian Society /
Masters of advertising copy /
Contemporary and emerging issues in trade theory and policy /
New challenges to international marketing /